Privacy
Policy

Who we are

Riverside Asphalt Solutions LLC ("Riverside," "we," "us") is a paving contractor based in Deadwood, South Dakota, serving the Black Hills region. This Privacy Policy explains what personal information we collect through our website at riversideasphalt.com and how we use, share, and protect it. By submitting a quote request, contacting us, or using our site, you agree to the practices described here.

What you give us

When you fill out a quote request, schedule an inspection, or message us, we collect the details you provide:

• • Full name
• • Phone number and email address
• • Project location or site address
• • Project type, scale, timeline, and details
• • How you heard about us (referral source)
• • Any notes or messages you include

We also collect limited technical data automatically when you visit our site, such as IP address, browser type, pages visited, and referring URLs. This is used for analytics and site security.

Why we collect it

We use your information to:

• • Respond to quote requests and schedule onsite inspections
• • Prepare estimates and project proposals
• • Communicate with you about your project
• • Improve our services, website, and customer experience
• • Comply with legal obligations and protect against fraud

Who sees it

We do not sell, rent, or trade your personal information. We share it only with:

• • Our team members who need it to prepare your quote or perform work
• • Service providers that help us operate (e.g., hosting, analytics, email delivery)
• • Authorities when required by law or to protect our rights

We may use third-party tools like Google Analytics and Google Ads to understand site traffic and measure ad performance. These providers may use cookies to collect usage data under their own privacy policies.

How we track

Our site uses cookies and similar technologies to remember preferences, measure traffic, and show relevant ads. You can disable cookies in your browser settings, but some features may not work as intended. Third-party vendors, including Google, use cookies to serve ads based on your prior visits to our site or other sites. You may opt out of personalized advertising by visiting Google's Ads Settings at ads.google.com.

How long we keep it

We retain lead and project information for as long as needed to serve our customers and meet legal or accounting requirements — typically up to seven years after our last interaction with you.

Your control

You may request access to, correction of, or deletion of your personal information at any time. To exercise these rights, email us at dispatch@riversideasphalt.com or call 605.510.9568. We will respond within 30 days.

How we protect it

We use reasonable administrative, technical, and physical safeguards to protect your information. No method of transmission over the internet is completely secure, so we cannot guarantee absolute protection, but we work to protect your data consistent with industry standards.

Not for kids

Our services are not directed to children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided us information, contact us and we will delete it.

Updates

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised "Last updated" date. We encourage you to review it periodically.

Questions?

If you have questions about this Privacy Policy or how we handle your information, contact us: